ART.vs.SCIENCE is a psychological experiment. Songs are crafted carefully according to principles abstracted from the study of human responses to music. Each show is a test of these responses and how they differ in comparison to the manipulation of certain musical elements. Upon complete and exhaustive analysis of the relationship between artistic tools (tempo, rhythm, vocal content, video-imagery and structure) and the human response, ART.vs.SCIENCE intends to publicise its findings.